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In December 2019, Marika Frumes, entrepreneur and soon-to-be mom, was feeling isolated and alone in her journey to motherhood. The first of her friend group to become pregnant, she struggled to find community and support for all the rapid changes happening in her mind and body. A late-night Google search for relatable pregnant influencers left her empty-handed, sparking a realization: she needed to create the community she was searching for.